2D Laydown vs 3D Invisible Form

At Reed Krakoff I suggested we change from shooting 2d laydowns to 3d invisble form for all of the Ready-to-wear that was on the site in order to really showcase the fit of the clothing to the luxury consumer they were targeting. Below was my proof of concept to show the brand how shooting the product on an invisible form could really help bring the product to life. This is an industry standard now, but at the time was a very new concept.