Fab.com Holiday Campaign & Re-Branding
Art Direction for Fab.com Holiday Campaign as well as overall re-branding. The concept centered around finding the perfect gifts for everyone on your list, including yourself. I curated the products to be featured in the campaign and worked on set with photographer Joanna McClure. I also worked very closely with a copywriter to come up with copy that was fun, engaging and memorable.
This campaign was featured as a NYC Subway takeover, and also translated across all digital touch points of the brand as well as strategic print placements.