Fab.com Holiday Subway Takeover
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Fab.com Holiday Asset

 The concept centered around finding the perfect gifts for everyone on your list, including yourself.

I curated the products to be featured in the campaign and worked on set with photographer Joanna McClure. I also worked very closely with a copywriter to come up with copy that was fun, engaging and memorable. 

 

This campaign ran as an NYC Subway takeover, as well as the website and social media.

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