Concept + Art Direction
I produced this series of content for Shiseido Global. It was a mix of Self-Applied and
Artist-Applied makeup tutorials. I also created a video to feature the brush collection which launched at the same time that highlighted the liquid and powder textures the brushes were made to be used with.
I was responsible for the initial ideas all the way through building storyboards, casting and on-set Art Direction. I also oversaw all the editing, cutdowns, sizing and color balancing. I interfaced seamlessly with various teams across the brand and outside teams for the creative production.
These videos can be found on Shiseido's site, on product pages for the collection.
A huge THANK YOU to all the people that made these projects possible!