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Working with photographer Joanna McClure, the concept centered around finding the perfect gifts for everyone on your list, including yourself.  Before the shoot, I worked closely with the copywriting team to create messaging that was engaging, memorable, and full of holiday fun. I also worked closely with the product team to curate the product selection. 

This campaign ran all over New York City, including a subway takeover, Uber rides, and In December, we paired this campaign with a daily social media reveal of a curated gift to count down to the holidays. 

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Creative Direction: Damion Tedeschi  Photographer: Joanna McClure
Prop Stylist: Amy Henry  Retoucher: Eric Bissel
Creative Consultant: Wolff Olins
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