Fab.com HolidaY CAMPAIGN
Working with photographer Joanna McClure, the concept centered around finding the perfect gifts for everyone on your list, including yourself. Before the shoot, I worked closely with the copywriting team to create messaging that was engaging, memorable, and full of holiday fun. I also worked closely with the product team to curate the product selection.
This campaign ran all over New York City, including a subway takeover, Uber rides, and fab.com. In December, we paired this campaign with a daily social media reveal of a curated gift to count down to the holidays.