In collaboration with photographer Joanna McClure, this holiday campaign was designed around the idea of discovering the perfect gift for everyone on your list, including yourself. I partnered closely with the copywriting team to develop messaging that was playful, memorable, and infused with seasonal spirit. Additionally, I worked with the product team to thoughtfully curate the featured merchandise.

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The campaign was launched citywide across multiple channels, including a New York City subway takeover, branded Uber rides, and the Fab.com homepage. To drive ongoing engagement, we introduced a daily curated gift reveal on social media throughout December, creating a dynamic countdown to the holidays.