As Senior Art Director for Kenneth Cole, I partnered closely with the internal team to conceptualize and lead the execution of the Fall 2019 global campaign. My responsibilities included on-set art direction, development of the global toolkit, and delivery of final assets across multiple channels, including web, email, and social media.

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The campaign was designed to spotlight the brand’s innovative “Techni-Cole” technology, emphasizing performance and style at the core of its product offering. Shot on location in downtown New York, the creative captured the energy and movement of the modern young professional, aligning visual storytelling with the brand’s evolving identity to appeal to a more youthful, active audience.