As the Senior Art Director, I collaborated directly with the Kenneth Cole team to conceptualize and execute the Fall 2019 campaign. My primary responsibility encompassed on-set art direction, as well as the preparation of the global toolkit and dissemination of final assets for the campaign across various channels on a worldwide scale. This comprehensive approach included the design of landing pages, emails, and social media content.

The campaign was geared towards highlighting the dynamic "Techni-cole" technology that underpins many of Kenneth Cole's core products. By shooting in downtown New York with Billy Kidd, we were able to capture the vibrancy and energy of an active young professional.