Directed multiple creative and content development teams to conceptualize and execute comprehensive brand assets across all consumer touch points, including digital, print, social, video, and in-store experiences.

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• Creative Leadership: Managed, mentored, and upskilled a multidisciplinary team, fostering a high-performance culture rooted in cross-functional collaboration and strategic alignment with senior marketing executives.
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• Evergreen Content & Systems: Directed the development of scalable brand systems, templates, and visual guides. This included the evolution of the Ashley Brand Guide, ensuring long-term asset utility and flawless identity consistency.
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• Omni-channel Execution: Oversaw end-to-end design and production for high-impact campaigns (CGI, video, photography, and print) while auditing workflows to optimize project efficiency, budgets, and creative performance.