I conceptualized and art directed a visually striking campaign video to support the global launch of Shiseido’s new collection of makeup brushes released alongside the brand’s updated complexion makeup line. The video was designed to showcase the unique functionality of each brush and how they interact with various liquid and powder textures, with special emphasis on the hero product: the iconic Hanasubaki Hake brush, known for its sculptural shape and vivid red bristles.

 

The hero film, a 30-second long-form edit, was adapted into 15, 10, and 6-second versions in all the various formats for different platforms. These assets were deployed across Shiseido’s global social media channels and integrated into Shiseido.com for maximum visibility and reach.

 

I art directed the production remotely in collaboration with the talented team at Peter Shafrick Studio in Toronto. The highly technical shoot employed a Bolt high-speed robotic camera system and custom rigging to capture precise, dynamic motion and product detail. Every element of the shoot was meticulously planned to ensure both technical execution and brand storytelling were flawlessly aligned.

 

Below is a portion of the original storyboard that laid the foundation for the final film.