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GENTLE SOULs Campaign
As the Senior Art Director I worked with Creative Director Steffanie Gillstrap to develop and produce the Gentle Souls campaign. The campaign launched the new shoe line by Kenneth Cole. Shooting with Melanie & Ramon, we captured the life and spirit of the sophisticated professional. These assets were used to create landing pages, emails, and social content.
Creative Direction:
Steffanie Gillstrap
Art Direction
Damion James Tedeschi
Photography
Melanie Lyon + Ramon Escobosa
Videography
Anton Esteban
Video Editing
Jay Anderson
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