As Senior Art Director, I collaborated with Creative Director Steffanie Gillstrap to develop and produce the launch campaign for Gentle Souls by Kenneth Cole. A new product line focused on elevated comfort and style. Working with photographers Melanie & Ramon, we captured the essence of the sophisticated, modern professional through refined, lifestyle-driven imagery.

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The final assets were deployed across key digital touchpoints, including landing pages, email marketing, and social media. This campaign served to successfully establishing the visual identity of the new collection and supporting a cohesive omnichannel launch.